Online Marketing for Car Dealers

dealer online marketing software

It was not too long ago when we first heard of the word marketing. If you needed to promote your dealer, you gave ads - TV or printed media. That was the way. Marketing took that concept further and added all similar efforts. Then came the Internet. Our world has changed and continues to change. All dealers are now realizing the value of online marketing - once they see the leads coming in. Does that mean that offline marketing has died? No. It is much less common than it used to be, though. Car dealers need to keep up with the times as well.

So, what do we do? Give online ads? That is part of it. There are all sorts of ads on the Net and not all of them have good ROIs (return on investment). Your website is the key to online marketing. Online marketing without a web site is like giving an ad on TV and not having an actual lot. The best sites to post your vehicles at this time are: autotrader, cars.com, Craigslist and eBay Motors. If you give ads in these 4 places, you reach 99% of your prospects. Our dealer software can post your vehicles to these sites. Autotrader and cars.com are completely automated. Any vehicle marked as ready for marketing will be sent there through your account nightly. eBay and Craigslist are semi-automatic. They require you to post them but it is just a few clicks.

This does not mean that you should ignore the other sites or ad types but this is where you will get the biggest bang for your buck. Depending on your local market, it may be crucial for you to post your inventory in an other site. KSL for Utah is one such example. For these local site posts, you can still enter their details to the DMS and keep track of your costs. Contact us for more info and demonstration.

Dealer Software Solutions by Carsinia